Overview

Do you have an amazing network of media contacts, and want to be part of a fast-growing boutique PR firm? Do you have a passion for F&B, beauty, health and fashion? 

Bolt Industries seeks a rising PR Account Manager to lead each account’s growth, and be involved in the professional development of junior team members. The Associate PR Account Manager engages in day-to-day client PR activities for a wide range of lifestyle clients and industries, and has the passion and competency to create, implement and evaluate campaigns across all levels. 

RESPONSIBILITIES:

General 

·       Ensures client needs are met by monitoring and guiding PR team activities, and by maintaining an effective level of direct contact with clients

·       Manages a portfolio of accounts, including high-profile clients

·       Ensures client relationships are positive and stable; and that Principals are immediately informed of any potential problems

·       Manages client budgets and the allocation thereof

·       Presents campaign plans and proposals to clients for review/approval

·       Leads brainstorming and PR strategies

·       Ensures PR team is working collaboratively

·       Mentors and guides junior PR account team in development of skills 

·       Stays abreast of clients’ products, business culture and competition

·       Completes administrative work, as required

 Public Relations

·       Develops goals, objectives and strategies in accordance with client direction; develops briefs and recommends improvements to existing strategies

·       Formulates PR strategic plans for integrated campaigns; planning and execution

·       Develops pitches and conducts media outreach

·       Plans, manages and attends special events

·       Ownership of media tracking and list building, editorial calendars

·       Copy writing and editing support: press releases, backgrounders, media advisories, etc.

·       Conducts follow-up calls and other media outreach activities

·       Develops PR materials including key messages, press releases, backgrounders, speeches, FAQs, etc.      

·       Develops crisis communications plans

·       Develops and checks media reports (traditional and social), media tracking and list building

·       Coordinates project flow and resource allocation with client and team

 ·       Content curation, storytelling and editorial calendars

·       Blogger and influencer strategies

Requirements:

·       Bachelor’s degree with at least 4 years experience in PR

·       Proven success in garnering positive media exposure for clients and building relationships with members of the media

·       Superior track record in understanding clients’ business problems and in assisting in developing PR campaigns to meet business objectives

·       Proven capabilities in social media

·       Leadership skills for overseeing and mentoring junior team members

·       Exhibit a can-do attitude and be flexible to changing work environment

·       Outstanding ability to manage timelines and meet deadlines, juggle multiple projects and work independently in a fast-paced office

·       Excellent writing, editing and proofing skills

 ·       Excellent communication skills: Ability to express views clearly, positively and with confidence, both verbally and in writing; be empathic/listen to understand others

 ·       Excellent reasoning skills: Ability to define and solve problems, collect information, establish facts and draw valid conclusions

 ·       Detail-oriented, collaborative team player; organised, strategic-thinker

 ·       Excellent ability to develop, maintain, and course-correct internal/external relationships

 

 

 

 

About Bolt Industries Pte. Ltd.

Bolt Industries is a boutique communications agency that provides a suite of services, covering mainly public relations, content marketing and digital marketing platforms. We specialise in mid- to high-end lifestyle brands, and we are known for our hands-on, bespoke approach to achieving our clients' objectives.