We are looking to for a mid-senior level marketing and brand manager to be part of Dream Team reporting directly to the executive producers. As this is an extremely critical role for the company, with the successful “Dream Hire” forming part of the company’s management team, it requires a mature, hardworking, independent, astute, results-driven person, who has strong business acumen, is a meticulous planner, as well as an excellent project manager, but who is also flexible and can execute or modify plans on time and within budget, always with the aim of maximising profits, audience engagement and brand equity for the company.
The Dream Hire must be:
(i) Passionate about the arts, theatre and live entertainment, and should preferably be a fan of Dream Academy’s shows or live local comedy theatre shows;
(ii) able to communicate verbally and in writing well and effectively, possess a good command of the (British) English language, and have excellent inter-personal, time and people management and organisational skills;
(iii) a specialist, with a minimum of 5 years relevant experience, preferably in branding and marketing of ticketed theatre or live entertainment shows in Singapore, or similar industry. Candidates who have the relevant experience and expertise but in an unrelated industry, will be considered only if they demonstrate a minimum standard of industry and Dream Academy specific knowledge, with well thought out and researched answers during their interview process.
(iv) able to hit the ground running to conceive, implement and execute end to end or 360 marketing and branding strategies and plans for all of Dream Academy’s shows and businesses almost immediately and therefore must be willing to overcome the initial steep learning curve by being extremely proactive and exercising initiative;
(v) an expert and possess up to date and in-depth knowledge and experience in creating, conceptualising, designing, executing and tracking the performance of both new and traditional media marketing campaigns, with a greater emphasis on new media which includes, the internet, social media, mobile and be well versed and keeps up to date with and being able to employ any new or existing digital media advertising platforms, where appropriate;
(vi) proactive, extremely creative and be able to think strategically and execute short to long term plans to maximise profits, build brand equity and engage our existing customer base and attract new customers, audiences and fans;
(vii) able to formulate all plans and strategies, and exercise sound business judgement, based on in depth insights and analysis of real time and historical data collected, and accurately identified target audiences;
(viii) responsible for collecting, oraganising, archiving and segmenting all data especially marketing data, campaign performance, conversions, digital marketing metrics, and marketing and publicity collaterals (offline and online) in a comprehensive and intuitively easy to find manner;
(ix) able to adapt, and adopt new marketing tactics quickly, and be flexible to cater and alter plans, depending on script changes or market demands, with the aim always of maximising profit and maintaining brand consistency for the company;
(x) able to work alone, with, or effectively managing, internal and external teams of varying sizes, depending on budget allocation;
(xi) able to work well with others under pressure, in a fast-paced environment, but by still being respectful, demonstrating integrity, a positive attitude, and a good sense of humour; and
(xii) willing and able to work long, unsociable hours, even on the weekends, in line with the demands of the job, especially during production period.
The Dream Hire will be expected to excel and be measured against revenue or profit targets, audience engagement, and an increase in brand equity as shown by appropriate brand partnerships and sponsorships.
About Dream Academy
Founded by local comedienne, performer director, producer and writer, Selena Tan in 2000, Dream Academy is proud to be the funniest privately owned commercial entertainment theatre company, and content creator in Singapore.
Dream Academy writes and creates a significant amount of original content every year, which can translate both on and off stage. We are a rare breed in our industry, being an arts company that is not a charity has allowed us to chart our own artistic destiny and we have done this by producing and creating high quality shows that have gone beyond entertainment, that act as both an elixir and a mirror for its audience, with a unique voice and brand of satire, irony, comedy and heart.
In spite of our unique position, Dream Academy continues to be a creative trail blazer by proving that theatre can be sustainable whilst creating some of Singapore’s most well-loved and household show brands and characters, like the Dim Sum Dollies®, Broadway Beng®, Happy Ever Laughter®, Crazy Christmas® and the newly produced hit, Meenah and Cheenah.
We are one of the few theatre companies that have managed to reach an enormously diverse audience, many of whom are first time theatre-goers, and we have successfully done this by daring to be, and by being, different!