Overview

Responsibilities:

– Work closely with the marketing communications team to develop and implement strategic digital communications and influencer marketing strategy for clients to build ongoing, meaningful connection with their target audience and optimise brands’ digital and social media presence

– Assist in end-to-end digital and social media projects through active competitive research, audience identification, messaging and creative content creation, as well as scheduling and placement of content on digital media platforms

– Take initiative to discover new influencers and opinion leaders, and identify new opportunities and platforms to engage them

– Develop, support and execute the content calendar for the agency and/or clients’ online and social channels

– Support in basic design and media production work, including videography, photography and copywriting, for the creation of marketing and social media content or collaterals

– Establish and track social media analytics to prepare report results for all digital and social media campaigns and content activities

– Stay up-to-date with digital and social communication trends and technological developments; and actively share insights and new ideas or opportunities with the marketing communications team

– Participate in brainstorming sessions to conceptualise creative ideas and solutions for  digital and marketing campaigns and/or pitches to meet the agency’s business goals

– Support the daily operations within the marketing communications team on all necessary tasks including media monitoring, samples management, organisation of the digital library, production of creative kits, coordination of personality dressings, product seeding and maintenance of artistes, influencers and collaborators’ database

– Provide support for other PR and marketing projects, as well as events organized by the agency, whenever necessary

Requirements:

– Diploma or Degree in Business Studies, Marketing, Communications and New Media, Mass Communications, or related field

– Demonstrates an active interest and broad knowledge of the digital and social media landscape, with a passion for luxury lifestyle and fashion industry

– Tech savvy and enjoys creating and maintaining meaningful connections online and offline

– A creative, collaborative and innovative thinker, with an appreciation for good content, design and aesthetics

– Meticulous with strong attention to details

– Proficient in Microsoft Office, including Microsoft Word, Excel, Powerpoint and Outlook

– Familiar with social media platforms including Facebook, Instagram and TikTok

– Basic photography and videography skills, with knowledge in design and editing software, as well as experience with web analytic tools such as Google Ads and Google Campaign Manager will be an advantage

– Strong interpersonal, verbal and written communication skills

 

To apply for this position, please send us your resume to contact@directionsgroupinc.com.  We regret to inform that only shortlisted candidates will be notified.​

Tagged as: marketing communications, new media, public relations