The Job Description:

Working with a team of dynamic individuals, the Marketing Communications Specialist will develop and implement marketing communications campaigns for the agency’s portfolio of luxury lifestyle clients in various industries covering fashion, jewellery, beauty, and hospitality. 

The job scope will cover all relevant planning and implementation work required for the delivery of a complete range of marketing communications activities undertaken by the team that includes Public Relations, Content Creation, Advertising, Samples Management, Events Planning and Media Monitoring.  In addition, he/she will also be responsible for maintaining and cultivating enduring relationships with clients and media.


· Develop and implement creative marketing communication strategies to deliver engaging and impactful campaigns for a portfolio of luxury lifestyle brands

· Build and manage key media relations, and actively pitch for positive media coverage to achieve the brands’ communication objectives

· Manage strategic and day-to-day brands’ communication activities, including media enquiries, media monitoring and reporting, samples management, press event management, media and KOL gifting, personality fittings, etc

· Develop and maintain brands’ communication materials, including but not limited to, press releases, images, videos, product mailers, brand collaterals.

· Serve as the primary contact to a diverse range of clients; actively develop clients’ relations and deliver exemplary client service

· Prepare marketing proposals and presentations for existing and potential clients

· Increase the brands as well as the agency’s mindshare in the industry

· Stay up-to-date with the industry and media developments; actively share any trending news, creative ideas and industry’s insights and best practices within the marketing communications division


· Diploma or degree in Business Studies, Marketing, Public Relations or Mass Communications

· Minimum 2 to 3 years of relevant experience in Marketing Communications or Public Relations; prior experience in an agency setting and/or Luxury Lifestyle industry preferred

· An existing network of key contacts in the Lifestyle and Fashion media industry will be advantageous

· Strong communications, presentation and writing skills

· High level of organisational and time management skills with the ability to multi-task

· Resilient, independent and ability to work in a fast-paced environment

· A driven self-starter who is passionate and has a positive ‘can do’ and contributory attitude

· A team player with strong interpersonal skills

· Proficient in Microsoft Office, including Microsoft Word, Excel, PowerPoint and Outlook


To apply for this position, please send us your resume to contact@directionsgroupinc.com.  We regret to inform that only shortlisted candidates will be notified.​




Tagged as: luxury industry, marketing communications, public relations

About Directions Group Inc Pte Ltd

Directions Group Inc is one of the leading integrated marketing and communications agencies in Singapore that helms an impressive portfolio of well-known international brands that cover a gamut of industries, namely leisure and hospitality, luxury lifestyle and retail, as well as arts and entertainment. We specialize in providing brands with marketing communications solutions and events management expertise, from strategy and concept creation to final execution, striving to serve brands’ evolving needs to build brand equity and at the same time, grow the business in an ever- changing communications landscape.