Overview

JOB RESPONSIBILITY

  • In charge of end-to-end Business and Marketing functions.
  • Identify, evaluate and assess strategic business opportunities through market / data research, trends and platforms.
  • Generate new leads of potential customers and analyze / anticipate market trend growths.
  • Engage regular seminars for potential customers to introduce company products and services and drive user acquisition.
  • Full cycle role from prospecting to building relationships with the right stakeholders to work with IT and legal to structuring deals and taking them all the way through a product launch.
  • Initiate and execute new marketing campaigns.
  • Develop key online and offline partnerships for branding and acquisition through affiliate and events.
  • Manage regular campaigns such as events, advertisement, referral, and affiliate programs.
  • Perform SEO, SEM and digital marketing activities on social media for analysis to increase online branding and awareness.
  • Conduct social media analysis, competitive research, conversation management and web behaviors analysis.
  • Develop and manage the execution of eDM campaigns to optimize the traffic and engagement KPIs
  • Run analytics and tests to measure marketing campaigns.

 

JOB REQUIREMENT

  • A good degree in Business or Marketing or other related discipline.
  • 3-5 years of relevant work experience with product, partnership, or business development in financial or technology companies.
  • Experience in brokerage / securities industry.
  • Experience in initiating and managing content marketing campaigns to drive user awareness.
  • CRM / Retention marketing experience to drive user loyalty and retention.
  • Driven and motivated, ability to be resilient in a fast-growing startup environment
  • Creative and innovative, ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness.
  • Ability to prioritize, meet challenging deadlines and perform under pressure.
  • Flexible and adaptable to work in a high-paced growth environment.
  • Exceptional collaboration and relationship-building skills.
  • Able to drive product campaigns and directly engage customers.
  • Extensive experience in requirements gathering, resource organization, and schedule development.
  • In depth skills to use tools such as Google Analytics, Ad Words, Facebook Analytics, etc is a plus.
  • Excellent communication skills in both English and Mandarin.

Tagged as: content marketing, CRM, google analytics

About Two Alpha Pte Ltd

We are a dedicated team of traders and software engineers working to drive mass adoption of intelligent trading algorithms for both retail investors and financial institutions globally. Our intelligent trading algorithms are created using our novel proprietary Machine Learning framework and big data processing capabilities to generate 'Alpha' returns by exploiting market inefficiencies and trading based on non-random, statistical patterns. We facilitate investors to tap the best 'Alpha' to manage their investment accounts with complete simplicity. The AlgoMerchant platform and the team is now ready to serve every investor's needs in their journey to trade.