About Gaurav Kulshrestha
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Academic Level Master’s Degree
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Age 48 - 52 Years
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Salary 0
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Gender Male
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Industry Management
About me
Strategic Marketing and Product Management Leader with 30+ years of experience driving brand growth, product strategy, go-to-market execution, and market expansion across consumer electronics, lighting, HVAC, and financial services sectors. Proven track record of managing ₹78-₹125+ Cr product portfolios with 10–12% YoY growth, launching differentiated product concepts that achieved ~70% segment market share, and building high-performance marketing and distribution teams. Deep expertise in product lifecycle management, demand generation, channel development, B2B/B2C marketing, and integrated campaign execution.
Education
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1999 - 2000
Birla Institute of Management Technology (BIMTECH)
PGDBM – Business Management (Insurance & Information Technology)
PGDBM – Business Management (Insurance & Information Technology)
Experience
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2010 - 2026
Pioneer India Electronics Pvt. Ltd.
Head Marketing / Product Management
Lead end-to-end marketing strategy and brand positioning across digital (Google, Meta, Amazon), retail
(specialized stores), and trade channels (aftermarket/DOP) for India operations.
• Introduced and managed 125Cr+ product portfolio which included Car Aftermarket Products (Connected Touch
Screens, Speakers, Subwoofer, Amplifiers), Home Entertainment, Pioneer DJ Pro Systems and mobility products
like Dash Cameras
• Planned and executed 32+ integrated marketing campaigns across digital, retail, and trade platforms — delivering
320% ROI and generating 12,500+ qualified leads through multi-channel brand activations including premium
advertising films, dealer engagement programs, and consumer promotions
• Managed Amazon performance marketing campaigns delivering 118% Revenue ROI — ₹25.3 Lakh ad spend
generating ₹55.25 Lakh in sales at 2.18x RoAS across 1,400 orders and 4.69 Cr impressions
• Managed import compliance’s like BIS CRS, WPC-ETA, EPR, Packaging Labels
• Conduct market research, competitive analysis, and industry trend tracking to inform product positioning and
roadmap decisions. (SIAM analysis & Import/Export Data analysis)
• Market Mapping, Product Bench markings, Pricing decisions, Placement Strategies, Packaging developments
• Define go-to-market strategies, messaging architecture, and campaign frameworks for new product launches.
• Drive B2B demand generation and sales enablement programs aligned with revenue growth targets.
• Manage PR strategy, Digital marketing (Website management, Google, Meta, LinkedIn), and content marketing
programs.
• Build, mentor, and manage high-performance marketing teams; establish KPIs and performance metrics.
• Manage marketing budgets, agency partnerships, and campaign ROI measurement frameworks.
• Lead thought leadership initiatives, industry events, media engagement, and brand partnerships.