Overview
About The Job
As a Digital Marketing Executive, you will be involved in the planning, implementation, and monitoring of the company’s digital marketing campaigns across major media channels such as Search (SEM) and SEO.
Responsibilities
Create and manage digital marketing campaigns and operations, from initial strategy through setup to trafficking, quality assurance, and final analysis.
In charge of the management and optimization of Search and Display network campaigns.
Overall performance with the goal of enhancing digital acquisition and ROAS (return of ad spend)
Generate daily, weekly, and monthly KPI reports and oversee all digital marketing.
Analyze and optimize campaign metrics utilizing analytics/reporting tools such as Google Analytics and other industry tools.
Establish, execute, and track digital budget expenditures, particularly for search and display advertisements.
Use A/B testing on campaigns to gain a better knowledge of the target audience’s behaviour.
Keep up to date on the most recent trends and best practices in digital marketing and measuring technologies. Please keep in mind that only candidates with relevant industry experience will be contacted about their application.
Assist in the execution or coordination of SEO-related frontend updates.
Other projects and assignments may require assistance from time to time.
Desired Qualifications/Experience
A recent business/marketing diploma/degree or a graduate degree in any subject is required.
2-3 years of digital marketing experience (SEM/SEO)
Experience with website analytics tools (e.g., Google Analytics, Google Tag Manager, and Wordpress) is required.
Passion for technology, as well as knowledge of the digital space and tools (social media and digital marketing)
Keep up with all digital media developments.
Have excellent communication skills in English
A team player who can work across teams and cultures
Willingness to grow and learn as a person
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Prior expertise in digital marketing (SEM/SEO) is preferred, but as a results-driven organization, we want the best candidate for the position – regardless of your experience, degree, or background. So, if you feel you can deliver and are eager to study and perform, we’d want to meet with you!