Overview
Key Responsibilities
1) Paid Acquisition Strategy
Plan, launch, and manage performance marketing campaigns across platforms including:
-Meta Platforms (Facebook & Instagram Ads)
-Google Ads
-LinkedIn Ads
2)Lead Generation Campaigns
Develop and execute campaigns designed to generate qualified leads for:
-Movie screening events
-Workshops and community gatherings
-High-performance personal mastery programs
-Funnel & Conversion Optimization
3)Collaborate with marketing and content teams to optimize:
-Landing pages
-Ad creatives
-Audience targeting
-Conversion rates
-Experimentation & Creative Testing
-Continuously test different ad formats, messaging angles, and audience segments to improve campaign performance.
4)Performance Analytics
Monitor campaign performance and optimize campaigns using key metrics including:
-Cost per lead (CPL)
-Cost per acquisition (CPA)
-Event registrations
-Sales conversions
-Growth Insights
Provide weekly campaign performance insights and identify opportunities to scale campaigns efficiently.
Skills & Competencies
-Strong experience in performance marketing and paid media campaigns
-Analytical mindset with the ability to interpret campaign data
-Deep understanding of conversion funnels and lead generation strategies
-Experience managing and optimizing multi-channel advertising campaigns
-Familiarity with marketing analytics and tracking systems
-Strong collaboration skills with content, partnerships, and sales teams
Qualifications
Diploma or Degree in Marketing, Business, Communications, or related field (preferred)
2–5 years of experience in performance marketing or digital advertising
Proven experience generating leads through paid advertising campaigns
Experience in events, education, coaching, or digital programs is an advantage
Success Metrics
Success in this role will be measured by:
-Qualified leads generated
-Cost per lead performance
-Event registrations driven by paid campaigns
-Contribution to program sales pipeline
Why Join Us
-Be part of a mission-driven brand shaping conversations around personal transformation, personal mastery, and high performance.
-Work on campaigns that connect people to powerful experiences, cinematic storytelling, and meaningful community.
-Play a direct role in scaling a brand that blends culture, psychology, and human growth.
How to Apply
Send your resume and examples of advertising campaigns, performance metrics, or marketing results to start@innerworkcircle.asia.
Applications without examples of campaign performance or paid marketing experience will not be considered.
About INNERWORK CIRCLE PTE. LTD.
InnerWork Circle is built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously.
We believe true transformation begins within, through an expanded awareness, presence, inner alignment, when people meet themselves more truthfully. As a result of that, everything in the external world such as peak performance, results, productivity and optimisation recalibrate naturally.
Our work serves mavericks, founders, leaders, and teams who are not seeking surface level of growth, but deep inner transformation and meaningful inner refinement. Those who value depths over distractions, integrity over image, and conscious living as the foundation of how they live and lead their lives, relationships, businesses, money, and the world.
InnerWork Circle exists to create spaces where personal mastery and clarity is cultivated, emotional depth and lived experiences are honoured, and transformation unfolds quietly, deeply, sustainably, and from within.
What we offer in our school is the real deal and the technology is pretty much considered futuristic and cutting edge in Southeast Asia. If you are looking at transformative interventions that leads to actual high measurable turnaround outcomes in aspects of your lives like your businesses, finances, relationships, contact us more to be in touch.