Trade Marketing Manager
- @Asia Pacific Breweries Singapore
- $6,500.00 - $8,500.00 / Monthly Full time
- Posted 3 weeks ago
- Apply Before: November 14, 2026
Job Detail
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Job ID 1665
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Position Level Professional
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Experience 7-8 Years
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Job Functions Restaurants/ Food Services
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Qualifications Bachelor Degree
Job Description
The role is highly entrepreneurial, and we are looking for a self-starter, a quick thinker on his/her feet who is excited to have a hand in driving the channel strategy and plans for the beer market leader in Singapore.
MAJOR ROLES & RESPONSIBILITIES:
Commercial Strategy & Integrated Commercial Planning
- Define, build and implement channel strategy, plans and programs together with Brands and Sales based on Customers/Consumers/Shopper/Category understanding
- Serve as a focal point for the creation of customer-focused channel marketing programs consistent with brand management’s overall strategies and approved trade budget
Annual Activity Calendar: Execution and Evaluation
- Use commercial data and performance metrics such as market share, volume and value data, pricing data as well as competitive landscape to shape decisions and build compelling channel activation plans, product launch plans and in-store execution plans
- Responsible for demand planning and forecast of new products and promotional activities
- Deliver impactful selling stories and preparation of best-in-class briefing and toolkit for sales
- Determine and deliver impactful communication touchpoints and messaging through POSMs
- Review sales execution performance, ROI and evaluation of commercial activities
- Lead Joint Business Planning with customers aligned to channel and category vision
REQUIREMENTS:
- University degree in business, marketing or a related field
- 3+ years of proven experience in commercial roles
- Knowledge and understanding of the industry, competitor movements, and customers’ value chain and business practices to exploit all available business opportunities.
- Strong business analytical, strategic and critical thinking skills
- Solid commercial and business acumen in decision-making and business strategies
- Proven track record of delivering effective and timely commercial activities through project management and organizational skills
- Excellent communicator who can handle difficult business situations well, and represent the sales organization both inside and outside the organization in a professional and ethical manner.
- Ability to demonstrate energy, sense of urgency, focus and follow through that deliver high quality results.
Required skills
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